I ♥ Kirkland Signature!
From this month’s Costco Connection:
With Kirkland Signature, Costco can:
- Develop popular items with wide appeal to expand sales volume
- Control the quality of the product
- Drive down prices on national brands
- Control the packaging
- Achieve pallet efficiencies.
– Jim Sinegal, Costco CEO
The working rule followed by Costco buyers is that all Kirkland Signature products must be equal to or better than the national brands, and must offer a savings to our members.” – Dick DiCerchi, Costco COO
In the traditional marketplace, brands are build over the years with expensive advertising campaigns built around cornerstone produts. In contrast, the Kirkland Signature brand has grown by this formula: Offer high-quality products at great prices, and let the members decide. – Tim Talevich