{"id":2066,"date":"2009-10-02T16:38:05","date_gmt":"2009-10-03T00:38:05","guid":{"rendered":"http:\/\/www.krunk4ever.com\/blog\/?p=2066"},"modified":"2009-10-02T16:38:05","modified_gmt":"2009-10-03T00:38:05","slug":"i-heart-kirkland-signature","status":"publish","type":"post","link":"https:\/\/www.krunk4ever.com\/blog\/2009\/10\/02\/i-heart-kirkland-signature\/","title":{"rendered":"I &hearts; Kirkland Signature"},"content":{"rendered":"<p>I &hearts; Kirkland Signature!<\/p>\n<p>From this month&#8217;s Costco Connection:<\/p>\n<blockquote><p>With Kirkland Signature, Costco can:<\/p>\n<ul>\n<li>Develop popular items with wide appeal to expand sales volume<\/li>\n<li>Control the quality of the product<\/li>\n<li>Drive down prices on national brands<\/li>\n<li>Control the packaging<\/li>\n<li>Achieve pallet efficiencies.<\/li>\n<\/ul>\n<p> &#8211; Jim Sinegal, Costco CEO<\/p><\/blockquote>\n<blockquote><p>The working rule followed by Costco buyers is that all Kirkland Signature products must be equal to or better than the national brands, and must offer a savings to our members.&#8221; &#8211; Dick DiCerchi, Costco COO<\/p><\/blockquote>\n<blockquote><p>In the traditional marketplace, brands are build over the years with expensive advertising campaigns built around cornerstone produts. In contrast, the Kirkland Signature brand has grown by this formula: Offer high-quality products at great prices, and let the members decide. &#8211; Tim Talevich<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>I &hearts; Kirkland Signature! From this month&#8217;s Costco Connection: With Kirkland Signature, Costco can: Develop popular items with wide appeal to expand sales volume Control the quality of the product Drive down prices on national brands Control the packaging Achieve pallet efficiencies. &#8211; Jim Sinegal, Costco CEO The working rule followed by Costco buyers is &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.krunk4ever.com\/blog\/2009\/10\/02\/i-heart-kirkland-signature\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;I &hearts; Kirkland Signature&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[279,1040],"_links":{"self":[{"href":"https:\/\/www.krunk4ever.com\/blog\/wp-json\/wp\/v2\/posts\/2066"}],"collection":[{"href":"https:\/\/www.krunk4ever.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.krunk4ever.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.krunk4ever.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.krunk4ever.com\/blog\/wp-json\/wp\/v2\/comments?post=2066"}],"version-history":[{"count":0,"href":"https:\/\/www.krunk4ever.com\/blog\/wp-json\/wp\/v2\/posts\/2066\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.krunk4ever.com\/blog\/wp-json\/wp\/v2\/media?parent=2066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.krunk4ever.com\/blog\/wp-json\/wp\/v2\/categories?post=2066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.krunk4ever.com\/blog\/wp-json\/wp\/v2\/tags?post=2066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}